Singh has even appeared in YouTube videos with James Franco and Seth Rogen and made it onto the staple all-American late night talk show Jimmy Fallon Getty Images
Lilly Singh: How a 28-year old Canadian rapped and vlogged her way into the Youtuber millionaire’s club
From initially making videos to help her depression, to now appearing on videos with Michelle Obama and James Franco, to becoming the highest-paid female YouTuber of 2016, Singh’s empire keeps growing
Waking up each morning and singing, dancing and talking at your bedroom webcam might not tally with traditional notions of a hard day’s graft but it does undoubtedly require a certain kind of stamina. For YouTubers who record great swathes of their lives for public consumption, there is a relentless and almost inhuman pressure to stay “on brand” at all times.
Lilly Singh is a classic example of this. Known by her moniker of “Superwoman”, the YouTube star who was the highest-paid female YouTuber of 2016 and earned $7.5 million, works all the hours of the day to build her empire. For Singh, bad days do not happen – or if they do they must be gleefully disguised.
Since launching her “Superwoman” channel back in 2010, the Canadian-Indian YouTuber has got herself 10 million subscribers and over 1.5 billion views. Toronto-raised but now LA-based, Singh is less happy clappy than the garden variety of YouTuber and has become known for her comic and educational videos whose titles include everything from “Sh*t Punjabi Mothers Say” to “Getting school by Michelle Obama” and feature the First Lady.
She started making videos to help her depression
The daughter of Indian immigrants, Singh grew up in Scarborough, named after North Yorkshire’s very own town, in Toronto. She initially started making YouTube videos to help her with her depression. While she had been busy toiling away at her undergraduate degree in Psychology and pondering a career in counseling, she decided to try her hand at YouTube. Hits quickly started flowing in and her mood lifted.
While, at first her parents were not entirely sure about her sacking off her Psychology Masters for an untraditional career path, as Singh’s success grew they encouraged it and got more used to it………… Read more